I had a 2-week business trip in the second half of July and could not help but write about this KFC phenomenon.
KFC is a yuppie place in China. It carries status and often is a favorite place for young people to meet. You can search on "KFC in China" and find many interesting write-ups and observations of this incredibly vibrant fast-food chain, which is uninteresting in the United States.
A book with this as the title can be found at Amazon.com.
To the left is a snapshot of the ordering line in Beijing's WangFuJing shopping district in late July 2010. The hustle and bustle is an envious for any business.
Colonel Sanders and his sepia pictures of the young and old times are familiar scenes in many of the KFC restaurants in China. I can only remember seeing one such display in the United States.
KFC is innovative in its product lines for the China operations. In addition to the traditional Kentucky fried chicken, nuggets, and fish burger, it offers traditional Chinese breakfast like rice porridge and fried double-twisted dough. There are other new ideas and inventions in drinks and burger/bread packaging, and ingredients. Small, popcorn-shaped fried chicken nuggets packaged in a popcorn container is one of the new inventions I like.
KFC does a great marketing job, including this Beijing subway line 2 advertisement in the connecting pathways.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment